Our Mission: Education and entertainment through the celebration and preservation of motorsports.
World of Speed is an educational motorsports museum, where historic race cars, boats, and motorcycles tell the story of America’s motorsports culture and its leadership role in the world of motorsports. It encompasses many aspects and types of motorsports, including drag racing, road racing, land speed racing, motorcycle racing, open wheel racing, NASCAR, and hydroplanes.
Much of the museum’s content comes from the rich racing history of the Pacific Northwest, including local tracks like Woodburn Dragstrip, Jantzen Beach, and Portland International Raceway. The museum also highlights local racing luminaries such as legendary Indy race car builder Rolla Vollstedt.
The museum is funded by income from sponsorships, foundations, admissions, corporate and individual memberships, and from events held at the museum. World of Speed is a 501(c)(3) public charity.
World of Speed is now a Blue Star Museum! We offer free admission to the nation’s active-duty military personnel and their families from Memorial Day to Labor Day, including the National Guard and Reserve. Blue Star Museums is a collaboration with the National Endowment for the Arts, Blue Star Families, the Department of Defense, and more than 2,000 museums across America.
World of Speed is an educational motorsports museum featuring historic racecars, boats and motorcycles that tell the story of America’s motorsports culture and leadership role in the world of motorsports. It encompasses many aspects of motorsports including drag racing, road racing, land speed racing, motorcycle racing, open wheel, NASCAR and hydroplanes.
10-YEAR VISION: WORLD OF SPEED IN 2026
World of Speed Motorsports Museum is alive with the spirit of motorsports. The Museum is a destination and “must see” for enthusiasts and motorsports newcomers alike from the Pacific Northwest, around the country and around the world. The Museum’s short-term exhibits are dynamic, ever-changing and dovetail with long-term exhibits and experiences that bring the history, culture and “rush” of motorsports to life in a way unmatched by other museums.
Education continues to be woven into World of Speed’s DNA. Cutting edge educational programs inspire the next generation of automotive technologists and enthusiasts, attracting girls and women in the same numbers as boys and men. Courses ignite interest in science, technology, engineering and math, leading to careers in a range of fields or involvement in motorsports at the hobby or spectator level. Not confined to the classroom, education is a key component of exhibits and displays, tours, lectures, special events, even the Museum store.
World of Speed is a focal point of community and camaraderie and a preferred location for gatherings of all kinds. The facilities are sought after for motorsports events ranging from dealer rollouts to car club gatherings. World of Speed is also a prime location for non-motorsport gatherings ranging from charity events and corporate meetings to large and small private parties.
Its unique motorsports culture allows World of Speed to attract, motivate and keep high quality staff, Board members, volunteers, community collaborators and a virtual community. Partnerships with businesses, other museums and state and federal officials provide the Museum additional avenues for achieving its mission.
World of Speed is consistently achieving the financial milestones necessary for sustainability and has attracted a diverse and evolving set of leaders, champions and supporters. These hallmarks of stability along with World of Speed’s many other attributes position it well for a long and successful future.
3-YEAR VISION: WORLD OF SPEED IN 2019
World of Speed Motorsport Museum has grown from a start-up to an organization on its way to sustainability. The programs, people-power, reputation and funding are in place to drive World of Speed into the future. At the same time, the fun, dynamic, “pit-crew” team spirit that mirrors motorsports culture continues to thrive as it has since the Museum’s beginning.
Educational programs are growing in scope and reaching more young people and adults. Student certifications are offered, and each year the number of female students in classes increases. Seventy-five percent of all educational program costs are covered by a diverse group of funders, and scholarships are available to campers and students.
Exhibits continue to be fresh and dynamic with shorter-term exhibits rotating every six months. New options such as self-guiding audio tours allow more visitors, including those with hearing or visual deficits, to access learning opportunities. The mix of exhibits is successful at bringing motorsports to life, helping increase the number and geographic mix of guests, and growing Museum membership three-fold.
Funding has shifted significantly toward a diverse base that extends well beyond the founding funders. The Museum has a clear, consistent and recognizable brand and has implemented the plans to leverage this strength. The stage is set for long-term success.
OUR 3-YEAR GOALS
• Establish a comprehensive branding program. Support the brand with robust marketing, tourism and development programs along with a profitable merchandising program.
• Recognize World of Speed’s unique motorsports-type culture of excellence, fun and commitment, and create an environment where this culture can flourish.
• Diversify income sources.
• Grow educational capacity and fund 75 percent of educational program expenses through a diverse new set of funders.